Our data shows that 68% of university applicants were anxious about getting into the ‘right’ kind of university. Many feel they won’t be as attractive to graduate employers if they don’t attend a highly selective institution.
So, why is this a myth?
Reason 1: Many employers do not think the university a graduate has gone to is important in their hiring decisions.
Evidence:
8%
Only 8% of employers say the university a candidate went to is important to them when hiring.
(Source: CBI Economics, 2024)
Reason 2: Employers are more interested in your enthusiasm and the soft skills and vocational experience gained during your degree, rather than the university you attend.
Evidence:
A survey of graduate employers by CBI Economics found that:
68%
said that an applicant’s enthusiasm for the role was important
85%
said that having some vocational elements as part of their degree improves graduate’s performance at interview.
55%
said skills and competencies other than academic knowledge were important.
Additionally, Kingston University’s Future Skills study found that the top skills employers are looking for are:
Transferrable skills
Communication skills
Critical Thinking
Problem solving skills
Digital skills
Analytical Skills
Reason 3: Your future career won’t be solely dependent on choices you make now, universities will help you develop employability
Evidence:
88%
of 2021/22 graduates across all higher education providers were in paid work or further study just 15 months after graduation. Only 5% were unemployed.
(Source: HESA graduate outcomes from 21/22)
Reason 4: The only ‘right’ choice is the choice that’s right for you
Our partners and supporters
